Bloomberg Explainers
Experiential / Environmental DesignBloomberg wanted to create a series of 14 videos to explain complex functions for their Terminal. I worked closely with their team in London to create the storyboards, animate two of the videos, and lead a team of animators to execute the remaining.
Client: Bloomberg London | Agency: Bluecadet
Role: Creative Director | Motion Designer | 3D Animation | Concepting
Complex InformationThe biggest challenge faced with these videos is that the information we needed to convey was extremely complex. Hours of meetings to walk through each topic was needed to solidify the information that was to be presented, culminating with a days long trip to London to work directly with the Bloomberg team there to craft and finalize the storyboards and information being crafted.
2D & 3D IntegrationSticking with Bloomberg’s strict branding style, animation and motion design elements fused traditional 2D graphics with diagram-attic 3D sequences. These moments allowed for surprising breaks in the 2D approach, and helped further emphasize certain moments within the narrative.
