Guru Explainers
Motion DesignEvery company has a story to tell, but often it can be a challenge to express that effectively. When I began working with Guru to create a series of explainers to help tell that story, it was a challenging exercise on ramping up my own knowledge on their product, and being able to weave my own fresh understanding into creating explainers that effectively articulate these features to a broader user-base.
Combined with VO and careful sound design, the explainers take the view through a fun walkthrough.
Client: Guru Technologies
Role: Motion Design | Animation | Sound Design | Video Editing
Integration HighlightOne important aspect for these explainers was to visually illustrate just how integrated the software is across a wide-range of commonly used apps. The animation needed to quickly but effectively highlight these integrations.
StatsOne of the main challenges to these explainers was to seamlessly move between sections of statical information, infographics, messaging, and functionality, while ensuring a fluidity in the viewers understanding and flow.
Brand in MotionAnother important element was to ensure that not only was Guru’s brand carefully accounted for, but that I could also create an animation identity that worked hand in hand with that brand identity.